The Compromise

Marketing Type 1: We need to increase our market share. Kleenex is kleaning up.
Marketing Type 2: How about we print some popular culture icon on it?
Marketing Type 3: Let’s put a rock band on it!
MT1: I like the concept, but a rock band might alienate the girlies. Girlies don’t like rock music.
MT2: Hmm… Justin Bieber?
MT1: Justin Bieber will alienate everyone.
MT3: How about Hello Kitty or something?
MT2: Mmm… good idea, but the boys won’t like it. We’ll have to do a rock band run and a cutesy run.
MT1: We don’t have the budget for that…



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